The national vice-president of the Cuban Scientific Society of this specialty, belonging to the National Association of Cuban Economists, Doctor of Sciences Manuel Torres Gemeil, affirmed the previous thing in declarations to Adelante.

He highlighted that in 2015 there are celebrated 20 years of the creation of this society and that this event took place in Camagüey, reason for which they dedicate the event to this fact and to the foundation of the once Villa de Santa María del Puerto del Príncipe in its 502nd anniversary.

According to the projections, the forum thinks about how to turn into bridge of connection the Latin-American logistics with the rest of the world, spread the advances on the subject of theory and practice of the logistics and marketing among the associates and to face new technologies.

The meet indicated for the Center of Conventions Santa Cecilia, will propitiate the knowledge of the tendencies and innovations of this branch and to encourage the cooperation between the academic sector and the managerial one with the principal axis of 30 subjects, 16 of logistics and the remaining ones in marketing.

In the exchange with Adelante he told that mistakenly many persons link the marketing with the advertizing of a product and it goes much further, he ensured.

He said that the logistics looks for the integrality of the process, since the raw material is acquired for the production and passing for all the stages, transportation, manipulation, storage, replenishment, without neglecting the management of inventory and the financial flow.

Translated by BA in English Language, Manuel Barrera Téllez

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